Help needed: perspective on the Republican mind

I just don't have the proper mindset of a potential McCain voter, so can anyone tell me:

Will this help or hurt the McCain campaign:

We're trying to find out a bit more about the Bikini Beauty Pageant at the Buffalo Chip, where John McCain showed up and offered up wife Cindy as a contestant. ESPN says the event is topless and "occasionally bottomless". Actually their description is worth quoting in full ...

Buffalo Chip has a reputation for that sort of thing. It holds a Miss Buffalo Chip contest every night, which is essentially a topless beauty pageant. And occasionally bottomless, too. During a drenching rain Wednesday night, the contest broke up into smaller groups and one woman wound up dancing naked on a bar top. Her boyfriend/husband saw her and angrily dragged her away as she struggled to put her pants back on and muttered something about how, "It's only this one week a year."

If anyone with more familiarity with the thought processes of potential McCain supporters knows, please pass that information on....